Malcolm Crooks has been a force on the local real estate scene for more than 20 years and his drive for success has never wavered. Neither has his personal commitment to working in the best interest of his clients in every transaction. As co-owner of Edge Realty Solutions, a Broker and a leader with the Impact Realty Group, he is as proud to build a business in his hometown, as he is to raise his family here. There’s no place he’d rather be.
“I look at my business the same way I do my life in general; if you treat people right, if you show them respect and open accountability and respect their privacy, then I’ve done my job well. We’ll be successful if our clients are successful. I truly believe if we focus on service to others first, we’ll be busy. And we are.”
Malcolm has always had an entrepreneurial spirit, starting his own landscaping business while in High School and put himself through the Kinesiology program at the University of Guelph. But it was the connection to home and a sense of community that opened the door to a career in real estate, with mentorships alongside some of the best realtors in the local market. The lessons of integrity and competency continue to guide him today.
“Clients need to feel secure when dealing with a realtor that every transaction is done right. We need to be known as a trusted source, reliable and consistent. We have to know our market better than anyone. Our knowledge and service are important, but so is our professional ethic in how we negotiate with other realtors in a small town like ours. Real estate can be stressful. It’s our job to take the emotions out of it and focus on the needs of our client.”
The goal is as important as the reward: “When I know I’ve helped someone’s dream come true, potentially helped someone change their life, it’s rewarding. I like to think that every transaction is a win-win for everyone.”
For Malcolm, a work-life balance is one of the benefits of living, working and playing in Centre Wellington. A busy father to two young boys, Zachary and Zabian, he and wife Jane can often be found at the local arenas, where Malcolm coaches the boys in hockey and lacrosse. He also plays hockey and is involved with the Guelph Wrestling Club. It’s those community traditions that ground him here. It’s the inspiration for his annual Fins and Skins Tournament, a one-day fishing/golfing tournament with funds raised going to support local causes.
Home is where the heart is, and Malcolm is creating a legacy in business, community, and most importantly, in family. That focus has made him a consistently “busy” realtor, and he wouldn’t have it any other way.